Sourabh Singhal
Company / Club:
Position inside the Company/Club:
Global Technical Lead, Global Premium Services
Speaker Biography:
Sourabh partners with Google’s largest brand advertisers to provide thought leadership, technical expertise and design solutions to achieve global strategic priorities as a Global Technical Lead. Prior to Google, Sourabh led strategy, business development and professional services at leading marketing services companies including Experian Marketing Services, Acxiom, and Yesmail.
Sourabh holds a MBA from Columbia Business School and a bachelor's degree in computer science from West Texas A&M University.
Presentation Title:
In a mobile first world - speed matters
Presentation synopsis:
In an increasingly mobile first world speed is paramount. 53% of people will leave a page if it takes longer than that 3s to load. Page load times are often seen as the responsibility of developers. However, the collective decisions that designers, business owners and developers make impact how quickly a web page loads.
In this session we will explore the use of a speed performance budget to guide decisions; as well as a method of ensuring that designers, developers, and business stakeholders hold each other accountable for delivering fast web pages. Additionally, we will also discuss how new platforms such as Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA) can help you develop high performing mobile sites and drive fan engagement.
Track:
MOBILE FIRST