A reference alliance in the world of sports
With decades of shared success, FC Barcelona and Nike have been a benchmark in innovation, creativity and excellence both on and off the pitch. The relationship between the two entities has transcended sport, promoting initiatives that have helped to develop football and the rest of the polysports sections that the Club has on a global scale and to consolidate the Club as a model of style and culture.
The new model of collaboration highlights the Barça brand and the assets developed in recent years, such as the Barça Licensing & Merchandising (BLM) project and Espai Barça, with the aim of boosting its growth and consolidating the Club's global leadership.
Main objectives of the agreement
The agreement between FC Barcelona and Nike is structured in three main strategic areas: sponsorship rights, product licensing and support for retail and eCommerce operations. Its main objectives include:
- Increase in sponsorship remuneration, with a commercial structure that includes a bonus at the signing of the contract, a fixed sponsorship fee and bonuses for sports titles.
- Sustained growth in sponsorship, with a revaluation of between 10% and 15% during the term of the contract.
- Promotion of equality in sport, with bonuses for titles of equal value for the men's and women's first team.
- New product exploitation model, where Nike will maintain exclusivity in technical products, while the Club will develop monobranded product and strategic alliances with non-Nike competing brands.
- Total control over retail and eCommerce, allowing the Club to manage franchises and expand its presence globally.
Privileged presence at Espai Barça
As Main Partner and Official Technical Partner, Nike will continue to enjoy privileged visibility at the Club's venues, including the Spotify Camp Nou, the Palau Blaugrana and the Ciutat Esportiva. The agreement also provides for access to players and gamers for content development, exclusive hospitality experiences, and strong support for official gear launch campaigns.
In addition, Nike becomes a strategic partner of Espai Barça, with premium visibility assets in the new Spotify Camp Nou, including the name of the Pitch Club Lounge, one of the most VIP areas of the Stadium.
Expansion of retail and eCommerce
Nike will play a key role in the Club's retail operations, working alongside BLM to develop growth strategies. The objective is to consolidate the Retail and Licensing business to reach 200 million euros per season in the short term and to exceed 300 million euros in the medium term.
The agreement establishes favorable commercial conditions for FC Barcelona in the purchase of products and ensures their availability, allowing the expansion of the Barça Store worldwide and reinforcing the brand's global leadership.
A strategic agreement for the future of the club
The financial terms of the deal are subject to a confidentiality clause, but it is the largest sponsorship deal in FC Barcelona's history. This new strategic framework represents a fundamental milestone for the Club, providing it with the resources to continue growing and reinforcing its sporting and commercial leadership
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With this agreement, FC Barcelona and Nike continue to break boundaries and achieve excellence together, consolidating a historical and future relationship.
