FC Barcelona Launches its First Influencer Social Campaign in Indonesia, Vietnam, and Thailand

To further strength our connection with Culers around the world, including Asia, FC Barcelona is thrilled to launch an exciting social campaign today. The “Barça Influencer Social Campaign in Southeast Asia” will kick off a series of challenge on digital platforms for our fans in Indonesia, Vietnam and Thailand between December 2024 and March 2025. 

With more than 529 million followers on social media worldwide, the Club always strives to seek for innovative ways to foster a closer relationship with our supporters, partners and Culers through sports. As one of the most followed European multi-sports clubs in Asia Pacific, it is encouraging to see this first campaign to be launched for our fans in Southeast Asia, the Club wishes to bring more similar kind of campaigns to the other places and regions around the world in the future. 

From now on, sports and social enthusiasts from Indonesia, Vietnam and Thailand are welcomed to take part in this dynamic social media campaign on Instagram and TikTok. Spanning across four months, the campaign will be comprised of two phases of engaging games and challenges, featuring our men’s team players with intriguing interaction with participants on the platforms.

Act now! Enter the challenge and sign up here.

Keep an eye out for hashtags #BarçaSEA2025 and #BarçaCHALLENGE2025 on FC Barcelona’s official Instagram and TikTok channels. Follow the content instructions and create videos with the specified hashtags. All participating social media accounts should be public.

Final winners will be selected based on creativity, engagement and participation, with FC Barcelona reserving the rights for the final decision. Details will be announced in due course.

Check out campaign updates from Instagram and TikTok.