FC Barcelona joins Feeberse social network

FC Barcelona and Feeberse, the first 100% football-based social network, have reached a three-year collaboration deal, through to 2027, whereby the platform becomes the club's Official Channel and Official Presenting Partner of Culers Corner.

Feeberse was created with the mission of interconnecting football fans, professionals, players, media and clubs in the same ecosystem. Launched on June 28, it offers microvideos with a wide range of functionalities, with playability featuring prominently, whereby users can take part in challenges and collaborations with their team.

FC Barcelona has been associated to this platform since the outset thanks to an official account, @fcbarcelona, that offers exclusive content from the club designed to foster more direct, gamified interaction among users, where football is always the main focus of attention.

The inclusion of this new platform is yet one more step forward in the club's digital development strategy, Barça now being well-consolidated as one of the most followed and beloved football clubs in the realm of social networks.

Statement by Juli Guiu, vice-president of the FC Barcelona Marketing Area: 

“FC Barcelona is a pioneering club on social networks, both in terms of its brand strategy and content creation, and because of the support shown by fans all around the world, with Barça's official accounts having more than 486 million followers. Feeberse is yet another new project, a new social network that combines different elements with huge potential for success, namely football, microvideos and playability.” 

Statement by Pedro Nieto, CEO of Feeberse:

“The Feeberse project's ambition is to become the main hub for football, and that's why we are so proud to sign this deal with FC Barcelona, ​one of the most supported clubs in the world and a pioneer in digital advances. We are faced by a massive challenge, to create a social network that is totally segmented towards football, introducing the 'playable' concept as the main novelty among such platforms. The alliance with FC Barcelona is a new drive for Feeberse, the aim being to make it the go-to social network for the football universe.”

About Feeberse:

Feeberse is the first playable social network that is 100% focused on the football world, with exclusive functionalities that connect the full ecosystem of football fans, professionals, players, media and clubs. This international project is driven by American investors whose roadmap begins by focusing on Spain and Latin America to then aim for global implantation by exploiting the 2026 World Cup in the USA, Canada and Mexico.