FC Barcelona open the exhibition 'Masterpiece, a digital tribute to Johan Cruyff and Alexia Putellas' at Moco Museum in Amsterdam

FC Barcelona and the Moco Museum have presented in Amsterdam the exhibition titled ‘Masterpiece. A digital tribute to Johan Cruyff and Alexia Putellas’, featuring the first two NFTs in club history, In a Way, Immortal –starring Johan Cruyff–, and Empowerment –dedicated to Alexia Putellas–. After being launched in Barcelona last April 24 and going down so well with the local audience and art lovers travelling to Barcelona, the blaugrana digital artworks are going to be in Amsterdam from tomorrow Thursday 30 May.

The launch of the new exhibition in the two main halls at the Moco Museum Amsterdam was celebrated at an event today attended by the director of Barça Vision and FC Barcelona general manager for APAC and the Americas, Bryan Bachner, as well as other FC Barcelona representatives. Also attending were Lionel Logchies and Kim Logchies, co-founders of the Moco Museum; and Salvador Logchies, project manager of the Moco Museum, along with other members of the renowned museum. They were also joined by representatives of Johan Cruyff Institute and The World of Johan Cruyff, among others.

The first two NFTs in FC Barcelona history are part of the Masterpiece collection, a project promoted by Barça Vision and consisting of ten items that will be presented piece by piece. In a Way, Immortal –inspired by a Johan Cruyff quote – was the first launch and arrived in the renowned museum in the city where the player and coach, the protagonist of this digital artwork, was born. The football legend changed the course of Barça’s modern-day history, and this piece recreates the late Dutch star’s legendary moment in the stadium when, on 22 December 1973, he ‘flew’ to put a crucial goal past Atlético Madrid goalkeeper Miguel Reina.

The poetic gold animation is a prominent element of one of the main rooms at the Moco Museum Amsterdam, which has a giant screen displaying one of Cruyff’s many inspirational comments: “It’s better to go down with your own vision than with someone else’s”.

‘Empowerment’ and Barça’s commitment to women’s football

Barça’s second piece of digital art, called Empowerment, represents Alexia Putellas’ exceptional performance in the Women’s Champions League semi-final against Wolfsburg, watched by a world record attendance of 91,648. She scored two goals and has gone on to defend the empowerment of women in sport. A giant screen projects images showcasing the player and the club’s dedication to women’s football, and the wall displays one of the most famous quotes by the two-time Ballon d’Or winner: “Football has no gender”.

The Moco Museum is an independent facility with a wide range of inspiring modern, contemporary, and digital artworks based in Barcelona, Amsterdam and London, opening in the coming months. Its collection includes works of art by Jean-Michel Basquiat, Keith Haring, Damien Hirst, Kaws, Jeff Koons, Yayoi Kusama and Andy Warhol, among others, and now also FC Barcelona.