Barça ranked first by UEFA for kit and merchandising revenues

The recently published UEFA European Club Finance and Investment Landscape report takes a look at financial data and trends in the football sector. The report includes a section on kit and merchandising revenues and FC Barcelona rank first among all football clubs with a total revenue of 179 million Euro, some 34 million more than Real Madrid in second.

Barça earned 119 million Euro during the 21/22 season, placing the Club fifth on that metric behind Liverpool, Manchester United, Bayern Munich and Real Madrid. In just one financial year, the Club earned an extra 60 million on the previous year, rising to first place in the ranking with over 50% growth.

The figure of 179 million Euro is both outstanding and a record for European football clubs as it is the first time that level of revenue has been achieved. Real Madrid are in second with 155, followed by Bayern Munich with 147, Liverpool with 137, and Manchester United with 130. Four of the five leading clubs have a specific business unit for maximising this type of income, as is the case in the Club with BLM.

A priority in the Club's Strategic Plan

Recent years have seen Barça prioritise the retail and licensing business as one of the cornerstones of the 21-26 Strategic Plan via BLM. The fruits of this business come from expanding and diversifying the business to achieve growth away from Spotify Camp Nou. Testament to this are the 10 points of sale in proprietary stores now open in strategic locations across Catalonia, plus a store in Madrid. Furthermore, the online business has been promoted with international sale of licensed products.

One of the key actions supporting this growth has been to create additional and diverse product collections based on market trends, complemented with Club designed and manufactured clothing ranges with a strong emotional and historical bond, such as the Cruyff collection and the reissue of retro jerseys.

Merchandising products play a key role when it comes to interacting with the 480 million blaugrana fans worldwide, helping to reinforce the connection and sense of belonging among the diaspora of FC Barcelona supporters.