FC Barcelona to Launch New Digital Collection on Bilibili

FC Barcelona unveils its highly anticipated Players' Digital Collection on Bilibili, one of the leading social media platforms by the younger generation in China. The launch of this exclusive collection has ignited a wave of excitement among the digital-savvy and passionate Gen Z fans in China, bringing them a whole new Barça experience.

The Players' Digital Collection on Bilibili offers a unique digital experience derived from the Club's intellectual property. Fans have the chance to acquire random collectible illustrations, which provides a wider range of usage, richer display forms, and easier sharing and exchange on the digital platform.

The new collection includes players’ cards, stickers and profile pictures, users can personalize their digital presence with player avatars, stickers and virtual accessories, offering fans with the customised Barça canvas to proudly exhibit their devotion to the Club.

The digital nature of the collection brings excellent opportunities for engagement and community building. Fans can flaunt their digital collectibles as Bilibili app avatars and profile headers, instantly connecting with other Culers. The collection also introduces a wide range of emoji packs, enabling fans to seamlessly communicate and share their passion within the dynamic Bilibili community.

"We are thrilled to collaborate with Bilibili in introducing the Players' Digital Collection," said Bryan Bachner, Managing Director of FC Barcelona, Asia Pacific and Americas. "This collaboration merges the captivating world of football with Bilibili's vibrant platform, creating an unparalleled experience for our Chinese Culers. The collection empowers fans to showcase their identity, interact with fellow fans, and immerse themselves in a whole new Barça experience. It's a testament to our commitment to fostering a thriving football culture and connecting with fans on a deeper level in China."

The Club will introduce new additions to the collection, including exclusive artwork and digital assets, ensuring that fans are always at the forefront of the unique Barça experience.

Hu Hong, General Manager of Bilibili says, "we're proud to team up with FC Barcelona to launch the Players' Digital Collection on Bilibili. It combines the power of football fandom with Bilibili's creative and interactive platform, bringing an exciting and immersive experience to Gen Z fans in China. The collection also allows fans to showcase their identity, engage with their favorite football club, and express their love for football in a dynamic and personalized way within the Bilibili community."

The launch of the Players' Digital Collection signifies a monumental step in the Club's global expansion strategy. By harnessing Bilibili's immense popularity and its deep resonance with the younger generation, FC Barcelona aims to get closer with Chinese fans, nurturing a vibrant and inclusive football community across China.