FC Barcelona signs partnership with isotonic drinks brand PRIME

From July 1, isotonic beverages brand PRIME is to become FC Barcelona’s Official Hydration Partner following the signature of an agreement binding the two parties for the next three seasons.

This US company’s hydration products will be visible during games -in the bench area- and training sessions involving the men's, women’s and youth football teams. PRIME will also take a privileged place in these teams’ dressing rooms and will also feature in the Palau Blaugrana.

The company was founded in 2022 by Logan Paul, a professional WWE wrestler, actor and influencer from the United States, and KSI, a rapper, boxer and YouTuber from the UK. Since then, their drinks have never stopped expanding throughout the US, UK and Europe and have quickly emerged as one of the brands with the greatest potential in this sector.

PRIME products are based on coconut milk and contain branched-chain amino acids (BCAA) to support muscle recovery, as well as B vitamins, antioxidants and electrolytes. The brand offers a wide range of refreshing tastes, including lemonade, strawberry watermelon, grape, blue raspberry, orange, lemon lime, meta moon, ice pop and tropical punch.

FC Barcelona is thus expanding its global network of partners and is continuing its pursuit of excellence in the commercial realm as with one of the most attractive sports brands in the world for all kinds of international brands.

Statement by Juli Guiu, FC Barcelona Vice President of the Marketing Area:

“We are very proud to sign this sponsorship agreement with PRIME, a brand with major international projection and which is the result of the passion and dedication of its promoters, Logan Paul and KSI. This is also an strategic deal for the Club that will help to connect with younger audiences around the world, who are big fans of an innovative product that encourages rehydration and means people can enjoy doing sport even more.”

Joint statement by Logan Paul and KSI, founders of PRIME:

“We could not be more proud and excited to serve as the newest Official Hydration Partner with one of the most iconic teams in any sport, FC Barcelona. Whether it's a mid-game refuel or post-training recovery, we can’t wait for the FC Barcelona family to level up with PRIME. Thank you to the incredible team at FC Barcelona for all our work together so far, and we look forward to supporting each and every Barca player in their pursuit of excellence, while inspiring the next generation to play and enjoy PRIME.”