FC Barcelona and Spotify receive a Bronze Entertainment Lion for Music at The Cannes Lions Awards 2023

The success engendered by the Barça and Spotify MOTOMAMI campaign for the Clásico’s in March continues to resonate. It has now been acknowledged by the world’s most prestigious awards honouring creative excellence. As part of the Cannes Lions International Festival of Creativity taking place from 19 to 23 June, the campaign has won the Bronze Lion award for Music in for its fan engagement and community building.

Winning one of the world´s most prestigious awards in this sector highlights the brilliance of the concept of changing the Spotify logo for ROSALÍA’s MOTOMAMI album logo for the men's and women's La Liga el clasico matches to coincide with the first year anniversary of the release of what has become an iconic contemporary music album, and to celebrate her huge success on Spotify as the most-streamed Spanish artist in the world in 2022.

Record interaction online

The image of the Barça men’s and women’s jerseys featuring the MOTOMAMI logo spread around the world via the most influential media outlets while also achieving record engagement figures in social networks.

The spot featuring the Barça groundsman and the runaway grasscutter that drew the MOTOMAMI logo into the Spotify Camp Nou pitch and a social media video of ROSALÍA herself singing her version of the Barça song are just some examples of viral content that really helped to build the fervour.

The digital content created for the campaign racked up 669 million views, 56 million interactions, and the videos were watched 243 million times. Furthermore, compared to the days in the run up to the Clásico, searches for MOTOMAMI and ROSALÍA in Spotify increased by over 100% worldwide and by close to 200% in Spain.

Barça, Spotify, ROSALÍA: the perfect combination

Celebrities from around the world also joined in with the campaign, and the Barça website went full MOTOMAMI with a wonderfully crafted design for the occasion.

Let´s not forget that this Barça v Madrid game saw exclusive jersey collections featuring the MOTOMAMI logo made available, one of which featured just 22 jerseys fabricated with a fluorescent logo, which sold out in a matter of hours.

The combination of the world´s best sports club, Barça, with the world´s most popular audio streaming service, Spotify, and a global artist in ROSALÍA to connect both worlds, saw the construction of a creative and daring campaign that took the world of music and sport into a new dimension and managed to connect with audiences as never before.