FC Barcelona and Shiseido Men unveil new campaign featuring Sergi Roberto

clubFC Barcelona and SHISEIDO MEN today launched “Start Now, Stay Vibrant”, the second joint campaign since the Club partnered with the prestige men’s line of SHISEIDO to show the importance of men’s skincare a year prior.

The campaign message, “Start Now, Stay Vibrant”, reassures men around the world that they can face any challenge without hesitation, filled with positivity and confidence inspired by their healthy and vibrant skin. To demonstrate this, SHISEIDO MEN teamed up with Partnership Ambassador, Sergi Roberto to create a series of special movies to celebrate his 30^th birthday on February 7^th.

In the movies, Sergi talks openly about what has learned from FC Barcelona’s storied captains of the past, what he cherishes about Barça and his family as well as important lessons he wants to pass on to his children. Sergi also emphasizes the importance of skincare for professional athletes in the public eye. His teammates make an appearance to offer congratulatory birthday messages.

Statement by Sergi Roberto, FC Barcelona Third Captain

“I’m very pleased to be 30 years old, the age at which past star players all said an athlete would reach his peak physical and mental capability. As a football player, a husband and a father, there are always new things to discover, new lessons to be learned. At any age a man should think about starting new things and skincare is certainly one of these things.  In these special movies, I talk about all I have learned from past great captains of our team including Carles Puyol, Hernández, Andrés Iniesta and Sergio Busquets and the challenges I face now that I am 30 years old. I hope that these special movies and SHISEIDO MEN will encourage men all over the world to take positive steps into a new future. Having the best skin possible gives a man a more vigorous appearance and will be a great motivator in meeting any challenge. Together, let’s Start Now and Stay Vibrant.”