OPPO wants Barça fans to “Go for it” in latest digital campaign
Official mobile phone partner of FC Barcelona, OPPO have announced a new campaign dubbed, ‘Go for it’ encouraging Barça fans to break down the barriers they may face in pursuit of their own dreams and ambitions. The spirit of ‘Go for it’ is encompassed in a short ad spot following a young fan as she dribbles her way to victory, casting off self-doubt and preparing to join a men’s match. Action shots will be spliced with those of Barça players as we watch them celebrate virtually through the OPPO Find X2
Last season OPPO launched a social series encouraging fans to #CheerforBarça where selected fan messages were displayed on LED signboards in Camp Nou to inspire the team during the restart of La Liga behind closed doors. Similarly, FC Barcelona and OPPO will launch a series of social content with the theme Go for it, including a social campaign collecting questions from Barça fans to be answered by Clément Lenglet and Nélson Semedo in a virtual Q&A session, and also exclusive content featuring Luis Suárez, Gerard Piqué and Martin Braithwaite.
This campaign represents a deeper cooperation between FC Barcelona and OPPO after renewing their partnership agreement last season through to June 2022, which was celebrated with the release of the Limited Edition OPPO Reno FC Barcelona Edition smartphone. FC Barcelona and OPPO collaborated on other digital content last season including a series of Vlogs shot during La Liga through the lens of the latest OPPO phones.
TThe Find X2 Series was launched on 6th March and is available across European markets. It is a flagship lineup of 5G devices that deliver an all-round powerful camera experience and battery life, with one of the most advanced screens in the industry.