BIHUB Joins the shareholding of ADmefy, an innovative advertising management platform

Barça Innovation Hub (BIHUB), FC Barcelona’s global platform for sports innovation and knowledge management, has invested in the start-up ADmefy, a platform that turns any screen into a globally advertising asset. This agreement marks a significant step in the democratisation of exterior advertising and the integration of new technologies into the club’s digital ecosystem.

Through its open model, ADmefy efficiently and accurately connects advertisers and screen owners, offering a flexible and accessible solution for all players in the advertising market. The platform is designed to maximise the performance and monetisation of digital spaces, enabling businesses of all sizes to engage in the digital signage industry without third-party intervention. 

The incorporation of ADmefy into BIHUB bolsters FC Barcelona’s commitment to technological innovation and advanced data management on a global scale. This partnership will broaden the reach of the club’s campaigns, enabling greater segmentation and personalisation in communication with global audiences. Thanks to ADmefy’s technology, the club will be able to engage with potential fans in places that couldn’t be reached before.

By leveraging interactive screens and real-time dynamic content, FC Barcelona will be able to offer innovative, context-adapted experiences, fostering a deeper connection with its global community. Fans will be able to use these tools to interact more directly with the club’s content, thus fortifying their emotional bond with Barça and generating new opportunities for sponsors and advertisers.

Through this agreement, BIHUB and ADmefy are not only driving the evolution of exterior advertising but also setting a new standard for digital interconnectivity applied to sports and entertainment. It represents another step toward making advertising smarter and more dynamic, tailored to future needs.

ADmefy is the twelfth start-up to be incorporated in the BIHUB portfolio, following on from Visualfy, OLIVER, Onalabs, CeleBreak, Made of Genes, Fyxbody, Rimbarlat, Genomcore, Omniscope, Riterz and Metrica Sports, further consolidating BIHUB as a leading force in sports and technology innovation.

Statement by Àngel Riudalbas, FC Barcelona director responsible for BIHUB:

“By joining ADmefy’s shareholding structure, we are taking an important step forward in expanding the Barça brand, taking our place at the forefront of smart, interactive digital advertising. This will allow us to reach new fans and, most importantly, adapt to new markets and the needs of global audiences.”

Statement by Jesse Kraig Mora, founder of ADmefy:

“Becoming part of the Barça Innovation Hub ecosystem is a key driver of our mission to democratise exterior advertising and connect brands with global audiences through technology. This partnership with such a global icon as FC Barcelona validates our vision and allows us to scale our value proposition to new markets, with innovation, precision, and real reach.”