BIHUB invests in Metrica Sports to democratise tactical analysis in football

The Barça Innovation Hub (BIHUB), FC Barcelona’s global platform for sports innovation and knowledge management, has acquired a stake in the start-up Metrica Sports with the goal of taking a further step into the digitalisation of tactical analysis of football matches. Thanks to the Metrica Nexus instrument developed by this emerging company after a decade of working with the world’s top teams, match and tactical analysis technology used by elite professionals is now accessible to coaches and analysts at all levels.

Since 2014, Metrica Sports has been working towards a clear goal, namely to break down the barriers to access to advanced match analysis. This has led to the development of a unique tracking technology that requires no hardware and can process any video, automatically detecting phases of play. This breakthrough, combined with a business model adapted to all needs, has enabled the company to reach more than 1,000 customers and establish a presence almost everywhere on the planet.

Starting in April, all students enrolled on BIHUB’s online courses will receive a free licence for Metrica Sports software for the duration of their training, so that future coaches and analysts can integrate professional tools into their education.

Statement by Albert Riudalbas, FC Barcelona director responsible for BIHUB:

“Artificial intelligence applied to technology is delivering impressive results, like what Metrica Sports offers with its Metrica Nexus instrument. At the Barça Innovation Hub, we’re proud to help introduce new ideas that enrich and enhance the football experience for athletes of all levels, all over the world.”

Statement by Rubén Saavedra, CEO of Metrica Sports:

“For the last ten years, we have worked with the best and learned from them. We realised something fundamental: elite teams and lower-tier teams have the same needs. Everyone wants to improve performance; the only difference is the budget. That’s why our mission is clear: to offer the best possible technology to all coaches, from Hansi Flick to the coach of your local youth team. That’s football.”

About Metrica Sports

Founded in 2014, Metrica Sports develops AI-based game analysis and performance enhancement solutions that are used by elite teams and coaches at all levels. With a focus on accessibility, its hardware-free tracking technology and its Metrica Playbase and Metrica Nexus software have democratised access to advanced analysis. The company currently has over 1,000 clients worldwide.