Second Barça Store opened in Madrid
The network of Barça stores continues to expand and president Joan Laporta, vice-president Rafa Yuste, directors Josep Ignasi Macià and Joan Soler, and President Office member Enric Masip made the most of the first team's trip for the Rayo Vallecano game to officially open Barça's second Barça Store in Madrid. The first store opened in December 2022 and it has one of the highest turnovers of the Club's proprietary stores. The Barça Store in Madrid (C/Arenal 9) is in the city centre at a superb location like the historic Palacio de Gaviria, close to the famous Puerta del Sol plaza. On opening it became the first proprietary store outside of Catalunya.
The new 140 square metre store selling Barça products will be located on the first floor of Terminal 4 at the Madrid airport. The opening of the new store will make Barça the only football club to have a proprietary store at Madrid Barajas airport. The Madrid airport serves the most passengers in Spain and Barça hope that the Barça Store in T4 will become a location for Barça fans from around the world who want to buy anything from first team kits to training gear, the exclusive Barça-designed collections for blaugrana fans of all ages, and all nature of Club-related merchandising.
Expansion continues
With today's opening of the store in T4, FC Barcelona now has 14 proprietary Barça Stores, eight of which were opened during the 2022/23 season. These include the Canaletes, Passeig de Gràcia, and Sagrada Família stores located at strategic locations in the city of Barcelona. The Club also has different stores in El Corte Inglés, two of which are in Barcelona, namely in the Diagonal and Plaza Catalunya stores, with two in Palma.
Barça assumed direct control of management in June 2018, creating BLM (Barça Licensing & Merchandising) with the aim of recovering direct control over the brand and making the most of its merchandising rights to continue expanding globally and develop the retail business expansion plan.
14 proprietary stores and four franchise stores
As such, the Club now has the following proprietary Barça Stores:
Spotify Camp Nou, Canaletes, Passeig de Gràcia, Madrid, T4 Madrid Barajas, Centre Comercial Arenas, Poble Espanyol, Barça Store & Exhibition Sagrada Família, Westfield La Maquinista, Parc Central Tarragona, Aeroport T1 (Barcelona), Aeroport T2 (Barcelona), La Roca Village and Maremàgnum
In addition to these 14 stores, there are four franchise Barça stores located in Palma, Salou, Platja d’Aro and on Ronda Universitat in Barcelona.
T2 Barcelona store relocation
The Club's Barça Store in Barcelona airport T2 was recently moved to a more central location, making it easier for travellers to purchase their Barça products. The change was brought about by AENA implementing an approach to improve the service to travellers leaving the Catalan airport, the second most important in Spain.