FC Barcelona to launch new digital collection on Bilibili

Following the success of the launch of digital collections on Bilibili last summer, FC Barcelona is pleased to introduce the new 24/25 season’s digital collection on the popular Chinese digital channel which will include special edition for Culers to commemorate the Club’s 125th anniversary closer to date. 

As the first international multi-sports club to launch digital collection on Bilibili, it was well-received by its Chinese users and has recorded 100,000 of downloads from over 220,000 followers who were actively drawing their favorite cards from the digital collection during the first month of launch. Barça has always been at the forefont to drive innovative content and diversified digital strategies to bring the Club closer to its fans, while delivering our unique Barça experience across all platforms. 

The new digital collection for season 24/25 will be an overview combining the Club’s history and the future outlook by featuring the many remarkable Barça legends together with the shining younger generation, a seamless connection between the past and the future. These details are reflected with the updated design style of the new digital collection, as inspired by the Club’s home kit for the new season, which also pays tribute to the Club’s legacy, history and beginnings. Leveraging the Club’s 125th anniversary this year, there will also be a special edition to be launched closer to date so that our Chinese Culers could celebrate the exciting moments on Bilibili with other fans around the world.

Spokesperson from FC Barcelona, Juli Guiu, Vice-president of the Marketing Area:

'FC Barcelona is turning the milestone of its 125th anniversary into a global celebration of the blaugrana passion. Our new digital collection on Bilibili is part of the initiatives we will be pushing and a perfect way to connect with our fans in China with original and localized content, specially after last season success. We look forward to bring even more Barça experiences to the Asia Pacific region, home of some of the most passionate Culers in the World.’

Spokesperson from Bilibili, Hu Hong, General Manager of Bilibili:

‘As a product loved by the younger generation on Bilibili, the digital collection allows young people to directly connect with top domestic and international IPs, and freely express their love.’

About Bilibili

Bilibili is an iconic brand and a leading video community with a mission to enrich the everyday life of the young generations in China. Bilibili offers an array of video-based content with “All the Videos You Like” as its value proposition. Bilibili builds its community around aspiring users, high-quality content, talented content creators and the strong emotional bond among them. Bilibili pioneered the “bullet chatting” feature, a live commenting function that has transformed the viewing experience by displaying thoughts and feelings of other audience viewing the same video. It has now become the welcoming home of diverse interests for young generations in China and the frontier to promote Chinese culture across the world.