FC Barcelona open the new commercial office, a benchmark within the sector

FC Barcelona presented last October the new Barça Hospitality offer for the future Spotify Camp Nou which has been wonderfully received with 90% of the products already launched sold; the 20 VVIP suites, the 96 Boxes and the Loge Seats which have just been made available in the first VIP tier. For the commercialisation of the premium spaces at the stadium, the Club has opened today a new commercial office with 1,000m² of floorspace and that aims to be a benchmark within the sector.

The event for the opening of the office was attended by the president of FC Barcelona, Joan Laporta, vice president of the Institutional Area, Elena Fort, the vice president of Marketing Juli Guiu, the vice president of the Social Area, Antonio Escudero, the director responsible for roller hockey, Xavier Barbamy, the director responsible for BIHUB, Àngel Riudalbas, and the spokesman for the Board of Directors, Miquel Camps. Also present were Club executives such as Sergi Ricart, director of the Commercial Area at FC Barcelona, who took part in the event, along with Jesus Bueno, Managing Director of Iberia for Legends as well as representatives from well-known businesses, and other bodies such as PIMEC and Mobile World Capital and figures from the area of Les Corts.

Two of the main channels for the viability of the financing planned for Espai Barça and to achieve the objective of generating new income are new sponsorship agreements linked to the future Spotify Camp Nou, bearing in mind that the agreement with Spotify for the title rights has been the first, and the sale of high-quality hospitality boxes and VIP seats that triples the offering at the stadium. As such, it is expected that the new sponsorship agreements and the new VIP seating will create around 120 million euros of income each year.  

1,000m², virtual reality, immersive technology, and holograms

In a conversation between Sergi Ricart, commercial director at FC Barcelona, and Jesus Bueno, Managing Director of Iberia for Legends, some of the key points that make this commercial office revolutionary were raised, inspired by US influences and that will surely become a benchmark within the sector. Sergi Ricart highlighted, “being able to access all the tools necessary to meet the requirements of the ambitious project that the Club is building, and one of example of which is this office,” as well as the importance “linking up with the best partners for the journey, such as Legends.” Furthermore, he explained that in the same vein for generating income “also great work is being done with the specific sponsorship programme for Espai Barça and in the last few weeks we have announced names such as TKE and EHEIM Möbel.”

For his part, Chus Bueno, also highlighted that FC Barcelona “is pioneering the concept in Europe of using an immersive showroom to bring fans into the future Spotify Camp Nou to see the new seats and VIP boxes first-hand,” adding that the work of Legends and the Club has built a space “with virtual reality, holograms, and interactive activities, the showroom gives an inside look and allows fans to experience the excitement of a match day at the future stadium.” Finally, he concluded that for Legends “is honored to partner with FC Barcelona to deliver the clubs’ innovative vision for a first-class hospitality experience to their fans in the future Spotify Camp Nou.”

To round off, FC Barcelona president Joan Laporta, who made the initial speech at the event, expressed his pride “in the work that together the Club and Legends is carrying out to provide a unique experience to all those people who wish to enjoy Barça at the new stadium, which will be the best in the world.”