FC Barcelona and Estrella Damm extend partnership for the next five years

FC Barcelona and Estrella Damm have announced that they are extending their partnership for a further five years, meaning that the beer brand will remain an FC Barcelona Global Partner and the Official FC Barcelona Beer. To celebrate the renewal agreement, Estrella Damm has presented a brand-new campaign titled “Un día de partit”, A match-day, in which Barça fans are encouraged to come and support their team on match days at the Estadi Olímpic Lluis Companys.

The renewal of the sponsorship agreement between FC Barcelona and Estrella Damm for the next five seasons gives continuity to the relationship that has united both entities for more than 25 years. Through the new agreement, Estrella Damm will be granted major presence both at the Estadi Olímpic Lluís Companys and at the future Spotify Camp Nou and will also continue to be closely associated to the club’s different gastronomic services, appearing at all leisure and catering outlets on the club grounds.

"Un día de partit"

On the occasion of the agreement, and in a display of its commitment to Barça fans, Estrella Damm has launched its Un día de partit campaign, which tells the story of Pau, a young fan who would rather stay at home than go to the Estadi Olímpic Lluís Companys to watch Barça, because “it’s cold up there” and “it’s too much of a trek.” Directed by Oriol Villar, the plot transports viewers back to the Barcelona of the 1992 Olympic Games, of which Estrella Damm was also an official sponsor.

Now, thirty years later, the Estadi Olímpic Lluís Companys, the hub of the Olympics in Barcelona, is the venue for all Barça home matches, the very same place that focused the attention of three billion viewers in 1992 and has become an icon of the city.

FC Barcelona and Estrella Damm

Barça and the beer brand are two centenarian institutions that have shared a number of projects over their many years, and which have generated a close bond with the fans after experiencing so many achievements and victories together. These include the Estrella Damm open-top bus that Barça and its players have used for so many end-of-season champions parades.

Both the men’s and women’s editions of the Joan Gamper Trophy and the awards for the Man or Woman of the Match are other projects that have traditionally brought Barça and Estrella Damm together at the start of each season.