Skin Care brand Rilastil, new sponsor of FC Barcelona women’s football and basketball teams
FC Barcelona has further boosted its story of success in the commercial realm by incorporating a new sponsor for the women’s football and basketball teams. Skin care brand Rilastil, which belongs to the Italian Corporate Ganassini group, has signed a new agreement to become a Global Partner of these two teams and their exclusive ‘Official Skin Care & Sun Protection Partner’.
Since its creation in 1972, Rilastil has worked to provide effective dermatological solutions to skin problems and needs in order to improve people’s lifelong health and quality of living.
Determined to lead the future of dermatology, the brand is renowned for its scientific honesty in the development of innovative, safe and effective formulas to meet the specific needs of each skin type.
The agreement includes exposure of Rilastil’s corporate image in the contexts of the two teams it is sponsoring. In terms of the women’s football team, Rilastil will appear on the LED screens during games played in Estadi Johan Cruyff and at the Ciutat Esportiva Joan Gamper training ground, and the women’s basketball team, Barça CBS, will have the company logo on the front of its shirt. Rilastil will also be provided with hospitality spaces, will have access to the players to develop brand actions and will appear on the club’s digital assets.
This new sponsorship agreement confirms FC Barcelona’s progress in the commercial realm, the club being able to attract worldwide interest among companies from a broad diversity of sectors that view it as a unique springboard from which to connect with new audiences and boost the value of their brands.
The agreement with Rilastil also strengthens the position of women’s sports at FC Barcelona as an attractive target for brands. This particular case is testimony of how this not only means the football team, which is already consolidated among the European elite, but also the Barça CBS basketball team, a benchmark for the women’s game in Catalonia.
Statement by Juli Guiu, FC Barcelona Marketing Area Vice-president:
“We are delighted to welcome Rilastil to our family of partners who support the Club's women's sport programme, which for yet another season, is setting records for income and public engagement. Rilastil is a leading brand in the field of skin care, with values of meticulousness and innovation that fit our philosophy perfectly. This agreement again highlights the commercial capacity of FC Barcelona's women's sport, which continues to evolve and spread while remaining one of the Club's foundations.”
Statement by Giuseppe Ganassini, CEO of ISTITUTO GANASSINI group:
“We are two partners with the same vision of leadership. The FC Barcelona women’s teams are leading the future of football and basketball while Rilastil is leading the future of dermatology. The players are not only the perfect models of this modernity, but are also examples of the challenges that women in general have had to face and overcome. We are entering a new era led by female values and the women to whom we have dedicated our scientific research for more than 50 years.”