'Raúl is culer', the publicity campaign for the new Barça Store in Madrid

Madrid woke up to a surprise this Thursday. At Calle Atocha 75, a huge advertising hoarding appeared with the message 'Raúl es culer', supporting the opening of a brand new Barça Store in the heart of the Spanish capital, in C/Arenal 9, and which opened at noon today.

Who is Raúl?

Raúl is a Barça supporter who lives in Madrid and who was the inspiration for this campaign that will be replicated in other streets of the city.

It is a way to arouse interest in the new retail outlet in the city, whose opening was attended by director Xavier Barbany and former player Luis García. The latter played for Barça B in the nineties prior to making his first team debut in 2000.