FC Barcelona and SK Enmove expand partnership to include four additional territories

FC Barcelona and leading Korean lubricant company, SK Enmove have strengthened their regional partnership deal originally signed in 2018. Under the new agreement, SK Enmove will become the Club’s official engine oil or official lubricant in the United Arab Emirates, Qatar, Oman and Bahrain in addition to the existing territories, through to the 2023/24 season.

The original deal with SK Enmove, the Club’s first Korean partner, covered different countries such as South Korea, China, Vietnam and Thailand, later expanding into Armenia, Azerbaijan, Kazakhstan, Kyrgyzstan, Moldova, Turkmenistan, Tajikistan, Uzbekistan, Georgia, Estonia, Latvia and Lithuania, among others.

The expansion of the partnership between FC Barcelona and SK Enmove  underscores the success in the regions under the original contract and Barça’s role in driving SK ZIC’s growth and brand awareness in key strategic markets around the world. The strong alliance was managed from the Club’s Asia Pacific regional headquarters in Hong Kong.

Over the past three seasons, SK Enmove  has developed FC Barcelona inspired themed co-branded products featuring first team players as well as boosted brand awareness and driven sales through Club related collaborated content and localised initiatives. SK Enmove leveraged FC Barcelona’s leading social followership by publishing content in local languages on Facebook, Weibo and WeChat as the Club continues to prioritise providing localised and relevant content to fans worldwide.

About SK Enmove 

SK Enmove  is the first Korean company to have introduced a brand concept of lubricants in 1995 and has since launched SK ZIC. SK ZIC has been ranked No.1 for the past 23 years in Korean Brand Power Index and was selected as a “National Brand” given by Russian Chamber of Commerce and National Brand Selection Committee.