FC Barcelona is commemorating this year's International Women's Day with an initiative to raise the profile of women in the world of sport. The Club has used the markings on their pitches and courts, transforming them into the female symbol for the first time in history.
This assertive initiative on such a notable day was also brought to the streets of Barcelona. The outcome was the covering of the façades of a building on one of the city's main thoroughfares, Via Laietana, with wallscapes showing the female symbol at Camp Nou. Thousands of people will see it as they pass by and it helps reinforce the message conveyed by FC Barcelona via their pitches and courts.