FC Barcelona teams up with SHISEIDO MEN and Captain Tsubasa to promote men’s skincare
FC Barcelona and SHISEIDO MEN are excited announce the release of the BARÇA x SHISEIDO FC Manga Player Generator App, in collaboration with iconic manga series, Captain Tsubasa to promote men’s skincare. Available for a limited time, the new app helps men learn how to correctly care for their skin with a quick virtual skin checkup. Users can also join virtual football team, BARÇA x SHISEIDO FC, which is led by SHISEIDO MEN ambassador Sergi Roberto and Tsubasa Ozora, the main character of the Captain Tsubasa manga series.
Starting from today until 29 June 2021, anyone can join the team by going on to the BARÇA x SHISEIDO FC Manga Player Generator App and taking a short skincare checkup. Users can then create a manga character version of themselves in the style of world-famous manga character, Captain Tsubasa, iconic Blaugrana player, by importing an image of their face into the generator. The creation of the personalized Tsubasa-style image is possible through cooperation with Captain Tsubasa creator Yoichi Takahashi. The app is available in five languages: English, Spanish, Italian, Japanese and Chinese (Chinese language version will be available from 1 June to 31 August 2021).
Captain Tsubasa is a global phenomenon, inspiring the world’s best players and children around the world. Its titular character, Tsubasa Ozora has a long history with FC Barcelona and is once again collaborating with the Club, this time alongside Sergi Roberto. Both Tsubasa Ozora and Sergi Roberto are positive and dedicated, representing SHISEIDO MEN’S ideal man who positively influences others. The collaboration aims to encourage men to learn about men’s skincare concerns and promote the importance of skincare amongst men in a fun and engaging way.
Statement by Sergi Roberto, FC Barcelona fourth captain
“I am excited to lead BARÇA x SHISEIDO FC with Tsubasa Ozora, also known as Oliver, who I have watched since I was a child. As a footballer, both physical and mental preparation is an essential part of being successful on the pitch, so setting aside time every day for self-care, whether that is a good skincare routine or enough rest, plays an important role in making sure I'm physically and mentally prepared for the challenges that lie ahead.”
Statement by Yoichi Takahashi, Creator of Captain Tsubasa
‘‘I’m very pleased to be collaborating with Sergi Roberto, who has risen through the ranks of FC Barcelona and is the current captain of the team, alongside Tsubasa on this project. They were both promoted from FC Barcelona B to the first team, and their bodies must have been pushed to the limit in the process, so I’m sure they are very careful when it comes to self-care, including skincare. I look forward to seeing many of you join Sergi Roberto and Tsubasa to become part of the Barça x SHISEIDO MEN team.”