It took little more than two hours for Barça fans to snap up the first ‘Barça Fan Tokens’ ($BAR) in a flash sale that was initially expected to be open for 48 hours. With these fan tokens, Barça fans will be able to take part in surveys related to the club, the first of which is the chance to decide on the design for a new mural that will appear in the first team dressing room.
These digital fan tokens are issued by the blockchain company Chiliz, one of the club’s partners, and this first flash sale offered fans the chance to obtain a total of 600,000 $BAR via Chiliz.net and its site on which members can vote, Socios.com.
After such success, fans wishing to purchase new fan tokens are going to have to wait until Wednesday 24 June at 1.00pm CEST to get $BAR, but this time their cost will vary depending on demand at any given time.
As well as offering the chance to voice their opinion in club surveys each season, fans will also get the chance to win special prizes by taking part in polls. In exchange for their participation, they can win prizes associated to digital experiences and activations such as, for example, the chance to take part in meet and greets with the players, see games at the Camp Nou or enjoy a VIP experience in the stadium.
Locker room with a fan-inspired touch
FC Barcelona and Chiliz announced their partnership agreement on February 13 of this year, which all forms part of the club’s new digital and commercial strategy, and will help Barça fans to interact more innovatively with the club, giving them the chance to voice their opinions and vote for different matters in club surveys.
The first survey entails asking fans to send in their different designs for a new mural that will appear on the first team locker room wall. From all the designs, four have been chosen and supporters with Fan Tokens are able to decide which of the four they would like to be used as the design that players will see before they go out onto the pitch.
