Barça: Femení, plural. Programa
Conference organised by the Edelmira Calvetó Group to celebrate International Women's Day
Friday, March 8, 2019
1899 Auditorium at the Camp Nou
09.30 am - DOORS OPEN
10.05 am - WELCOME
Josep Maria Bartomeu – President of FC Barcelona
Maria Teixidor – Secretary of the FC Barcelona Board of Directors and president of the Edelmira Calvetó Group
Event moderated by the journalist Marta Carreras
Visual recap of the day: Storyteller Alexandra Etel
10.15 am - Round table "ONE STYLE, VARIOUS PATHS"
Guillermo Amor, Director of institutional relations, head of men's youth football and former player FC Barcelona
Sandra Paños and Alexia Putellas, FC Barcelona women’s team footballers
11.00 am - Round table "THE TASTE OF AMATEUR OF SUCCESS"
Anna Bové, FC Barcelona athlete. Veterans World Champion in 1500m (2014). Bronze medalist in the Spanish outdoor 800m championships (2004). Eleven time indoor and outdoor Catalan champion between 2002 and 2010.
Daniela Blanco, FC Barcelona ice skater
Camila Maldonado, captain of Barça women’s volleyball team
Florencia Samaja, Barça women’s field hockey team player
Sheila Dixon, FC Barcelona women’s basketball first team player
11.30 am - PRESENTATION OF FOUNDATION REPORT: “Athletes: discrimination, barriers, elections”
Mària Vallès, general director of FC Barcelona Foundation
11.45 am - BREAK
12.00 am - Talk "WOMEN'S BRANDUNG"
Gemma Cernuda: "BRAVE BRANDS"
Expert in women’s branding and communication
Arancha Ruiz: "WOMEN WHO BRAND"
Personal Branding, Talent and Headhunting Consultant
12.45 pm - PRESENTATION OF EDELMIRA CALVETÓ AWARD
Encarna Hernández
Maria Planas
01.15 pm - Round table with sponsors "LEADING BY EXAMPLE, CLEAR GOALS"
Julieta Verrier, Director of Marketing, Brand Management, Corporate. Stanley Black & Decker
Jaweria Ali, Gillette Brand Director
01.50 pm - Talk ""EGALITARIAN COMMUNICATION, THE CHALLENGE OF INTERPERSONAL RELATIONSHIPS"
Estrella Montolio, Doctor of Spanish Language and Professor of Spanish Language at University of Barcelona
02.10 pm - CLOSURE
Maria Teixidor – Secretary of the FC Barcelona Board of Directors and president of the Edelmira Calvetó Group