FC Barcelona and Scotiabank renew their partnership agreement

FC Barcelona and Scotiabank have renewed their partnership agreement, through which the Canadian financial institution will continue to be the club's regional partner in Canada, various countries in Latin America and the Caribbean for the next four seasons, until 30 June 2026. The partnership is based on a series of common values such as effort and teamwork, as well as the shared desire of both organizations to have a positive impact on their environment through sports. Scotiabank has also renewed its partnership with the Barça Foundation, the Barça Academy project and has become the sponsor of FC Barcelona women’s team, part of its commitment to achieving equality both in sport and in society. 

Representatives of both organizations celebrated the renewal of the agreement at a ceremony held in New York, during the men’s football team’s pre-season tour of the United States. On behalf of FC Barcelona, ​​Rafael Yuste, first vice president of the Sports Area, and Àngel Riudalbas, member of the Board of Directors, as well as Marta Segú, general director of the Barça Foundation, attended the event, while Mike Tasevski, Vice President of Global Sponsorships, Nelson Lanza, Director & Head of International Sponsorships and Danilo de La Pava, Senior Project Manager of International Sponsorships attended on behalf of Scotiabank

The partnership between Barça and Scotiabank began in the 2016/17 season and since then both parties have worked together on different programs, through which Scotiabank customers and Barça fans across Latin America and the Caribbean have enjoyed different football experiences related to the club. As part of this, Scotiabank and Barça Foundation will be promoting different programs aimed at improving the lives of young people in underserved communities using sport as a tool for social inclusion.

The agreement covers the territories of Canada, Mexico, Peru, Colombia, Uruguay, Chile, Panama, Costa Rica, Antigua and Barbuda, Aruba, Bahamas, Barbados, Cayman Islands, Curaçao, Dominican Republic, Guyana, Jamaica, Trinidad and Tobago, and Turks and Caicos.

Barça and Scotiabank will continue to work on the development of cobranded products as well as new joint programs with Barça Foundation, while the bank will also be Main Partner of two Barça Academies and a partner of the Barça Academy Camps in its regions of influence, among other assets. In addition, Scotiabank will become a partner of the club's travelling exhibition, 'Barça, The Exhibition', whenever the history of FC Barcelona is showcased in a Latin American country.

The partnership with Scotiabank is part of FC Barcelona's objective to proactively seek and work with partners that are aligned with the values and philosophy that define its brand. Likewise, it reinforces its strategy of establishing partnerships that will ensure that it remains at the forefront, not only on the pitch, but also in the field of sponsorship and sports marketing.

Statement by Rafael Yuste, First vice president, Sporting Area, FC Barcelona

"We are very proud to renew and expand this collaboration with a partner with whom we have been running joint projects in the social field, one of the pillars that form part of our commitment, and which also showcase why we as 'More than a Club', having a positive impact on our environment through the positive values ​​of sport. Scotiabank is a trusted partner and a leading organization in key markets such as Latin America that have such a great footballing tradition. Once again, it is made clear that the club is a benchmark and that partners continue to trust the Barça brand as a support for the growth in their regions of interest".

Statement by Ignacio Deschamps, Group Head, International Banking and Digital Transformation, Scotiabank

“Throughout our partnership with FC Barcelona we have offered unique experiences that bring our clients and employees closer to the field, thus consolidating our position and our relationship with our communities. We are pleased to continue partnering with one of the most important soccer teams in the world to create a positive impact and share the passion for this sport in various markets across our footprint.”

Statement by Mike Tasevski, VP Global Partnership, Scotiabank

“FC Barcelona and Scotiabank share the same values and commitment to have an everlasting impact on young people’s lives in the communities where we operate. Since the start of our partnership in 2016, FC Barcelona has been a key player in strengthening our football ecosystem in the region, helping us to provide more equal opportunities and access to the sports for thousands of youngsters in the Americas, no matter their race, gender or social status, instilling inclusion as a core value in our joint efforts.”

About Scotiabank

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets. With a team of over 90,000 employees and assets of approximately $1.3 trillion (as at July 31, 2022), Scotiabank trades on the Toronto Stock Exchange (TSX: BNS) and New York Stock Exchange (NYSE: BNS). For more information, please visit http://www.scotiabank.com and follow us on Twitter @Scotiabank.