Banco BMG named new FC Barcelona partner in Brazil

FC Barcelona and Banco BMG have signed a new sponsorship deal whereby the latter, one of the leading banks in Brazil, becomes a regional partner of the club in the Brazilian market for three seasons, through to 30 June 2022. The deal makes Banco BMG Barça’s new partner in the Americas, a region managed directly from the club’s office in New York. 

The partnership was officially announced in São Paulo. Xavier O’Callaghan, Managing Director of FC Barcelona’s New York Office, Juliano Belletti, former player and Barça Ambassador, Ricardo Guimarães, Chairman of Banco BMG’s Board of Directors, Márcio Alaor, vice president of Banco BMG, as well as Banco BMG representatives Marco Antonio Antunes and Ana Karina Dias attended the ceremony. During the event, Banco BMG executives were presented with the new 2019/20 FC Barcelona home shirt and with a canvas symbolising the alliance between both entities, created by artist Tulio Cerquize.

With this agreement Barça reinforces its position in one of its strategic markets, with an alliance that will bring the club closer to its fans in this territory. Furthermore, this partnership ties in with FC Barcelona’s strategy of seeking to find the best possible partners in each sponsorship category, in order to continue to be leaders not just on the pitch, but also in terms of sports sponsorship and marketing.

The deal has come about thanks to the values that the two parties share, such as respect, teamwork and high performance. It is on that premise that, for the next three years, FC Barcelona and Banco BMG will be working together to offer fans new digital and live experiences, such as holding a Watching Party at which supporters will be able to gather to see the team in action for a game this season. 

Statement by Xavier O’Callaghan, Managing Director of FC Barcelona

“We are delighted to welcome Banco BMG into the Barça Family.  With this agreement, Banco BMG becomes our new partner in the Americas. We are now beginning a new journey based on shared values whereby both entities strive for excellence through effort, respect and humility, and we are sure that together we can grow both brands in Brazil, offering unique experiences to our fans”

Statement by Márcio Alaor, Vice President of Banco BMG

“Support for football is in our DNA. As one of the leading financial institutions in Brazil, throughout our 90 years of history we have sponsored and signed several partnerships with teams nationwide. Now we cross the Atlantic and team up with another giant of sport in FC Barcelona. It is with great honour that we officially announce our partnership with the team”

About Banco BMG:

Banco BMG specializes in offering financial products and services tailored to the needs of its clients. With 89 years of experience, it has been consolidated in consumer finance for individuals. With 3.9 million active customers, it offers a broad portfolio of solutions through its physical service network - comprised of 732 help! Credit Stores and more than 2,000 bank correspondents nationwide - and its digital platform Meu_BMG. The group also maintains BMG Invest with a focus on fixed income; BMG Insurance, directed exclusively to the Guarantee Insurance; and part of the sub-purchaser Granite.