The brand campaign for the new FC Barcelona kit wins 'Late Check-Out' prize

The launch of the new FC Barcelona first team it for the new 2024/25 season was received well and the campaign itself won many plaudits for the great impact it created. The Terres CHECK-IN International Hospitality Film Festival awarded the brand campaign for the new jersey the 'Late Check-Out' prize at an event on Thursday in the Catalan town of Platja 'dAró. The award came in the category for audivisual projects that create an inspiring, emotion-packed and memorable experience. 

The members of the Jury and co-organizers of the Terres CHECK-IN International Hospitality Film Festival: Tierras Landscape & Travel Communication SL; Climent Guitart Foundation; CETT Foundation and the Jordi Comas Foundation, awarded FC Barcelona the prize which goes beyond sport and shows Barça to be 'more than a club'. Via the brand campaign, designed and created by the Club's Identity area with a launch video for the new first team kit that brings together Barça's Catalan identity, its characteristic style of play at Spotify Camp Nou, the Estadi Olímpic Lluís Companys, the Estadi Johan Cruyff and the Palau Blaugrana, its way of doing things and its goal of beings leaders in the world of sport. 

Coinciding with the Club's 125th anniversary the design for the shirt is inspired by the institution's roots, legacy and history. Using the blaugrana colours present in the badge as a central element, the unique and symbolic design evokes the team's identity during its existence. This essence is highlighted by the FC Barcelona Identity area led by Paloma Mikadze, creating and promoting brand campaigns and digital content on a daily basis, getting across to the rest of the world the values that identity Barça. 

The president of FC Barcelona Joan Laporta sent a message of thanks for the award which rewards the brand campaign and highlights the Club's 125th anniversary as a moment to celebrate all that it has achieved and look towards the future with optimism.