Sports supplement company BioTechUSA, new Global Partner of FC Barcelona

FC Barcelona has signed a partnership agreement with BioTechUSA which makes the sports supplement manufacturer the club's new Global Partner in the Sports Supplement category.

The Hungary-based company is one of the largest manufacturers and distributors in Europe with a portfolio available in over 100 countries worldwide. With its premium products and 30 years of professional experience BioTechUSA Group aims to help people to live a healthier and more active lives. They work with more than 250 professional athletes, brand ambassadors and numerous internationally recognized sports clubs who inspire millions of people by setting an example with their lifestyle and athletic achievements.

Through this agreement, FC Barcelona is joining forces with a globally recognised company that upholds key values such as quality and innovation in such a crucial area for athletic performance as nutrition. FC Barcelona's athletes follow very precise dietary guidelines, and BioTechUSA is committed to meeting these needs by providing the products required to optimise their performance.

BioTechUSA will associate its image with the men's and women's first teams. This partnership will also extend to research, education and knowledge transfer, with the two brands working together to create a publicly available case study involving FC Barcelona’s Medical Services and certain nutritional products.

Statement by Juli Guiu, Vice President of Marketing at FC Barcelona:

“Care for our athletes' nutrition is a fundamental part of their preparation, so partnering with BiotechUSA is essential for us to compete at the elite level with full guarantees. This global agreement means bringing one of the leading companies in the sector into the club and will advance studies that will enable us to maximise our players' capacities.”

Statement by Bálint Lévai, CEO and co-owner of BioTechUSA Group:

‘FC Barcelona is extremely picky about their global partners. No wonder, because every brand would like to be associated with such an emblematic football team. We are truly delighted, that we could exceed expectations of the club’s experts with our innovative products, rigorous quality standards, and outstanding service. After our first encounters we happily realised that FC Barcelona and BioTechUSA Group share many corporate cultural and professional similarities, and both teams could show true commitment to our cooperation from the beginning. We are truly excited to stand behind FC Barcelona with our 25 years of experience in development and production of professional sports supplementation to reach new levels of performance and success together.’

About BioTechUSA Group

As one of the largest food supplement manufacturers and distributors in Europe, BioTechUSA Group is present in more than 100 countries, with 5 brands, 1800 employees, 49 webshops, 322 franchise stores and 4500 b2b partners worldwide. The solely Hungarian owned and managed company believes that health is the greatest wealth. BioTechUSA’s expertise and products support people around the world to reach their personal goals in order to live a healthier and more fulfilled life. With the motto of "The Feeling of Success", BioTechUSA Group collaborates with 250+ brand ambassadors and athletes around Europe and supports 30+ professional international sports clubs with premium products and nutrition related consultations.

About FC Barcelona

FC Barcelona is considered the greatest multi-sports club in the world and in 2024 it is celebrating its 125th anniversary. It was founded in 1899 and is owned by its members. The club is firmly rooted in its city and country, Catalonia, and it has a global outlook, with official offices in three different continents: Barcelona, Hong Kong (responsible of APAC work) and New York (responsible of Americas work).

Barça seeks to change the world through sporting excellence, something which takes it beyond the field of play and into such different areas as knowledge and innovation through the Barça Innovation Hub (BIHUB); Web3, NFT and metaverse initiatives by Barça Vision; entertainment and live streaming content from Barça One; charity through the FC Barcelona Foundation; and coaching, through La Masia. Barça’s growth in recent years has positioned its as one of the most beloved institutions in the world and one of the most followed on social networks.