Human Mobile Devices, Europe’s largest smartphone player becomes new Global Partner of FC Barcelona

FC Barcelona has expanded its ecosystem of partners by incorporating Human Mobile Devices (HMD) as a Global Partner, Official Mobile Phones Partner and Smart Phones Partner. This mobile telephone manufacturer innovates in the tech space by creating feature phones with no social media to help reduce screen time, and develops repairable smartphones that are stylish and so easy to repair, you can do it at home. 

Founded in 2016, Human Mobile Devices (HMD)  is now active in more than 200 different countries. As of 2023 it had sold 400 million units. 

The deal between Human Mobile Devices (HMD) and FC Barcelona is multi-year and includes rights of association to the men’s and women’s football teams as well as the other pro sports sections. Among other benefits, this includes access to the athletes to produce graphic and audiovisual content, as well as brand exposure on match days and on digital platforms.

Human Mobile Devices (HMD) is a technology innovator and disruptor, the brand likes to do things differently. A human-first brand that develops products that enhance customers lives and connect them – in the right way. Putting sustainability first, as well as people, the company has been awarded a Platinum Ecovadis rating – the top score for a sought after sustainability award – for its third consecutive year. Something no other phone manufacturer has achieved. 

Statement by Juli Guiu, vice-president of the FC Barcelona Marketing Area: 

“Reimagine the future and working for the next generation of fans and players is part of what defines FC Barcelona’s culture, so partnering with a company that embraces this vision like HMD is a natural move for us. In addition, as sustainability is one of the main pillars of Club’s strategic plan, we are looking forward to start building synergies between two organisations who believe in putting the care of future generation in the center of its activity”.

Statement by Lars Silberbauer Chief Marketing Officer of Human Mobile Devices: 

“When it comes to creativity and innovation in sport you simply cannot look past FC Barcelona. The club has always championed fresh thinking, beauty, and flair, and we have the same mindset when it comes to technology. And just like FC Barcelona brings people together – it’s more than a club obviously – we’re the same. Every device we make is designed to enhance people’s lives and build connectivity. I’ve been a FC Barcelona fan for a long time, ever since Michael Laudrup joined the club back in 1989. I’m still a fan, and please to announce HMD as a supporter too. We can’t wait to work with the club, and the culers, to do some amazing things together. 

And in keeping with Human Mobile Devices disruptive spirit, we’ve revealed the news of our partnership in a different way to most, which includes a sneak peek of our upcoming new smartphone with an epic camera, the HMD Skyline in Blue Topaz.” 

About  Human Mobile Devices (HMD)

We are Human Mobile Devices, and we start by tuning into what people really want. Our consumers are passionate about the planet, often feel swamped by digital overload, and are keeping a close eye on their 

budget. That’s why we are thrilled to be Europe’s largest smartphone maker, championing repair-at-home phones, and a go-to for much needed digital time out. Coming this year, you can expect to see a new portfolio of Human Mobile Devices original mobile devices, as well as Nokia phones and exciting new partnerships. 

For further information, see www.hmd.com