FC Barcelona to launch official channel on NAVER TV

FC Barcelona is excited to announce its official launch on NAVER TV channel in South Korea, providing NAVER users with exclusive access to the Club's official content starting today. News about the Men’s and Women’s first teams will be available on the channel, as well as on the ‘Home Feed’ feature on NAVER’s mobile app. 

NAVER is a technology, service, and content platform with over 50 million daily active users. With growing interest in sports from Korean fans, NAVER Sports strives to diversify and enrich its content so that it caters the needs for each and every sport fan. Time difference and language have always been the challenges for Korean sports fans to enjoy the various sports events and content from around the world, NAVER has been utilising its personalisation technology in order to bridge the gap, and strengthen the connection between international sports clubs and Korean sports fans. 

FC Barcelona's NAVER TV channel will become the first international sports channel to be equipped with Papago AI automatic translation technology, enabling the Club's content originated from Spanish and English to be presented in the local language. 

This partnership once again highlights the Club’s continued efforts in growing its fanbase in the Asia Pacific region, through creative content strategy as well as partnerships with key local digital content players to deliver localised, engaging and customised content featuring not only matches, but also players and the Club’s wider news, offering readers a first-hand and comprehensive understanding about the Barça culture and style of play. 

Spokesperson from FC Barcelona, Juli Guiu, Vice-president of the Marketing Area:

"Asian countries represent an important source of growth for the Barça brand with millions of users who increasingly ask us for original content from the Club. For this reason, the launch of a new FC Barcelona channel on NAVER TV is a strategic move to reach out to our fans in Korea, who are some of the most passionate in the region. We want to establish new channels of direct communication with our fans around the world and NAVER TV is the perfect platform to reach the audience of a key market of the Asia-Pacific"

Spokesperson from NAVER, Joo Kun Bum, Head of NAVER Sports:

"We look forward to promoting FC Barcelona's content in Korean on NAVER. I hope this opportunity will lay the foundation for further collaborations with FC Barcelona, one of the most prestigious teams in La Liga."

About NAVER TV

NAVER is a technology, service, and content platform with over 50 million daily active users. The company began as an integrated search engine and has evolved into a tech platform encompassing various services, including e-commerce, AI, Cloud, Fintech, as well as diverse content featuring sports, entertainment, and lifestyle content. With 4.5 million daily active users, NAVER Sports provides an all-in-one experience for Korean sports fans. It offers news headlines, stats, match data, Clip (short-form content), and long-form videos, as well as interactive services such as OpenTalk chat community, match predictions, and MY Team which allows users to follow their favorite sports clubs, including FC Barcelona.