FC Barcelona teams up with Rappi, the leading home delivery company in Latin America

FC Barcelona has expanded its community of official partners as it continues its strategic advance into Latin American territory. The club is joining forces with one of the most widely known companies in that part of the world, Rappi, the leading company in technology and home delivery in Latin America.

This new agreement will run until June 2026 and grants the company Official Partner of FC Barcelona in the territory of Latin America status, and exclusively that of FC Barcelona Official Delivery Partner of the men’s and women’s football teams in Mexico, Colombia, Peru, Argentina, Chile, Costa Rica, Brazil, Uruguay and Ecuador.

Rappi attends to the everyday needs of consumers by offering meals from restaurants, groceries and even e-commerce products. In Latin America it also has its own stores, called Turbo, which gets products to homes in ten minutes or less. The company was founded eight years ago and has rapidly become one of the leading technology companies in the region, present in 9 countries and more than 350 cities.

This agreement will offer innovative, unique experiences to Barça fans that will build a real long-term emotional connection with the Latin American audience, which lives football with such a characteristic passion. FC Barcelona fans in the region will be able to enjoy official products and exclusive surprises during the team’s games, which Rappi messengers will deliver straight to their homes.

Rappi will also be appearing on different club assets, including the LED hoardings around the pitch and will have access to hospitality spaces at the Estadi Olímpic and Spotify Camp Nou, as well as other brand activations such as rights of association with the Barça Legends.

This partnership makes an active contribution to FC Barcelona’s growth and expansion in Latin America, which is such a promising one within the club’s commercial goals. It also consolidates Barça as a major leader in the field of sports sponsorship in so many different sectors.

Statement by Juli Guiu, vice-president of the FC Barcelona Marketing Area:

"Barça has a huge number of supporters in Latin America, especially in Mexico, Colombia, Peru, Brazil, Argentina and Chile. We are able to see this in our TV audience figures and on social networks, making Latin America one of the regions with the most Barça fans. Through this partnership with Rappi, we are boosting our privileged position in this region and helping to improve the fan experience by connecting with them via imaginative, disruptive actions that drive emotions and empathy”.

Statement by Astrid Mirkin, Chief Marketing Officer of Spanish Markets and Head of Brand/Sponsorships at Rappi:

”Just like football, Rappi connects people and communities throughout the region. That is why, with this partnership, we want to bring fans closer to FC Barcelona, and we seek to bring an improved experience through exclusive activations for our users during the next 3 seasons. With Rappi becoming the exclusive delivery partner of FC Barcelona in Latin America, we will significantly improve the experiences of both the Rappi customer and the FC Barcelona fan at a key consumption moment. This partnership with FC Barcelona will allow customers to receive additional special offers during games and drive additional orders to our merchants and couriers.”

Statement by Kartik Gandhi, Chief Marketing Officer at Rappi:

“Throughout my career, I have worked with many leagues and teams. There are few brands that are as strong as Barcelona both globally and in Latin America. On the other hand, Rappi is one of the most recognized and universal brands across Latin America. We are super excited to develop a partnership that combines the strength of both brands, and serves the needs of the end customer and fan. This partnership is special, because both Rappi and FC Barcelona share the same culture of success through teamwork and strongly believe in the larger mission of improving the world beyond their core business.”