Barça Innovation Hub launches new digital content strategy

Barça Innovation Hub has taken a step forward with its communication strategy. The new plan for its digital ecosystem is seeking to drive it towards becoming more accessible to Barça fans and in general people with an interest in content related to innovation and knowledge in the sports industry.

The new framework in this area basically focuses on unification of social network channels, the creation of new content spaces and reformulation of the website

Live broadcasts and entertainment

The unification of social networks means that the BIHUB (Universitas) educational content will be incorporated in generic Instagram, X, Facebook, LinkedIn and YouTube channels. The idea is to build a continuous flow of content under the same, more recognisable and accessible brand. 

The social network content strategy also aims to boost live broadcasts on Instagram, YouTube and Facebook in masterclass format featuring experts working on the courses and certificates taught at BIHUB.

These new formats will also play a major role in this new framework. For example, informative guides can be created on the some of the subjects being worked on at BIHUB, which range from nutrition to scouting and injury rehabilitation, among many others. 

And to guarantee a more native user experience, some of the content will be provided in quiz, story, trivia and other more amenable formats, and all audiences will be able to access the knowledge generated by BIHUB projects.

Digital networking and chats

This new digital communication plan also aims to foster connection between the online and offline worlds. Networking opportunities will be offered on the FC Barcelona premises so entrepreneurs can make contact with the BIHUB heads. The idea is to forge links, to seek joint ventures and to get the leaders of these startups involved in the digital conversation at BIHUB. This proposal will not only promote dissemination, but will also help build the brand in liaison with the community, thus generating a credible narrative that people will identify with.

Didactic website

Finally, another major strategic area is the BIHUB website, which is where all reports, news and interviews related with this knowledge management platform are brought together. From now on, this content will be reformulated into a more intimate, didactic style, giving the protagonists their own say and boosting the presence of interactive and audiovisual pieces.

This communication project is being backed by the FC Barcelona Digital Contents Area and the agencies PS21 Barna and Líbero Creative Club, which belong to Jungle, the award-winning media cluster with one of the brightest futures in the industry.