FC Barcelona and KONAMI renew global partnership

Barça and KONAMI have agreed to extend their partnership for multiple seasons. This means that the Japanese video gaming and entertainment multinational will continue being FC Barcelona’s Global Partner and Official Video Gaming Partner. The two brands intend to drive the deal forward to take the connection between the football and digital entertainment world to the next level.

KONAMI will have access to the senior squad, among a number of actions to gather material for the production of its successful games, and will also be able to build synergies with the Barça Legends, who will be serving as first class ambassadors for the deal.

The understanding includes brand visibility in the ground on match days, in the museum and in the club’s media. It will also be present on the club’s social networks, including content promoting the eFootball™ series, and will be running campaigns and draws addressed at the Culers community.

By renewing this contract, FC Barcelona is reaffirming its long-term commitment to KONAMI, which began in 2016, but is now going even further with the consolidation of a partnership with a leading name in the gaming community and in the world of digital entertainment.

Statement by Juli Guiu, vice-president of the FC Barcelona Marketing Area:

“We are very pleased to renew our agreement with KONAMI, a company that over the years has always demonstrated its commitment to FC Barcelona. KONAMI is a benchmark in the video game sector and will help us to forge new synergies with young audiences and to continue to explore possibilities in the realm of digital entertainment, a key sector for the expansion of our brand in the coming years.”

Statement by Naoki Morita, Konami Digital Entertainment B.V.’s European President:

“It is very exciting to be announcing an extension to such a successful partnership. FC Barcelona are truly one of giants of world football, we are proud to have them as part of the eFootball™ series now and for the next few years thanks to this renewal. To have secured a long-term future that will include a multitude of commercial, image, and esports rights and activations is fantastic for KONAMI and for the eFootball™ series as we keep evolving our product to bring the best user experience possible”.

About Konami Group

Konami Group was established in 1973, starting as an amusement machine manufacturer for arcades. Over the years, the company has grown to include different business units across various markets. Currently, KONAMI GROUP CORPORATION includes the Digital Entertainment, Amusement, Gaming & Systems, and Sports Businesses. The company went public on the Osaka Securities Exchange in 1984, the Tokyo Stock Exchange in 1988, and the London Stock Exchange in 1999.

For more information, visit: www.konami.com/en

About Konami Digital Entertainment:

Konami Digital Entertainment, which is the core company of Konami Group, develops entertaining content for mobile, console and card games. The company is known for global franchises such as eFootball™, Metal Gear, Silent Hill, Castlevania, and Contra, as well as the Yu-Gi-Oh! Trading Card Game series. 

www.konami.com/games/corporate/en/