"Barça The Exhibition" opens in Monterrey

The "Barça The Exhibition" show opens today in Monterrey, giving Barça fans the chance to learn more about the Club, and get a range of first-hand interactive experiences that will take them to Spotify Camp Nou and experience matchday emotion.

Having already visited Tel-Aviv and Dubai where it was warmly received, the travelling exhibition will remain open for fans in Monterrey from September 14 to November 6 - the first stop of a tour that will visit different places in the Americas.

Produced by FC Barcelona in conjunction with the events and entertainment company, Proactive, "Barça The Exhibition" is brought to Mexico by Plan B, an international promoter with extensive experience in the Mexican market, and in collaboration with the financial entity, Scotiabank, FC Barcelona's regional partner.

The opening event today is at the Espacio Alterno Esfera Monterrey, where the exhibition will be housed for the next two months, and includes a message from one of Barça's latest signings, Robert Lewandowski. The forward wanted to invite fans in Mexico to enjoy the Barça experience through this exhibition, which combines a series of interactive experiences using more advanced immersive technology so visitors can enjoy a unique journey through Barça's history.

Bringing Barça to fans around the world

"Barça The Exhibition" is an experience designed using the most advanced technologies to appeal to Culers and football fans. Visitors move through nine rooms - and can follow an audioguide featuring a conversation between a grandfather and grandchild - to see the team's sporting achievements, learn about the style of play, and obtain first-hand experience of the excitement at being pitch-side in the Stadium thanks to a 360º surround setting.

They can actively participate in interactive games in the "Play Barça" area and enter "Making History" - the hall of fame - where they can admire the trophies and Ballon d'Ors, as well as items used and signed by different Barça legends. The space was created in collaboration with the Barça Museum.
 
La Masia, the educational centre for the Club's playing style and values, also has its own space inside this exhibition. The technology there will enable visitors to feel part of the institution's history, while other rooms will show and explain the playing style for which Barça is known worldwide.

Lastly, a futuristic space will show the Club's current R+D initiatives, which include Barça Innovation Hub (BIHUB), a sporting innovation laboratory and knowledge platform aimed at improving sportspeople's performance, and creating products and service that benefit society in general as well as the Club. Furthermore, the exhibition will have an official Barça store, with an expansive range of Club merchandising and retail items, as well as exclusive collections.

Scotiabank is FC Barcelona's official bank in Mexico, so every visitor paying for their "Barça The Exhibition" tickets using any of their Scotiabank cards will obtain a 20% discount on ticket office prices.