Barça and Spotify kick off strategic partnership that will unite music and sport

This Friday 1 July, FC Barcelona and Spotify’s partnership officially begins, whereby the world’s most popular audio streaming platform becomes the club’s Main Partner and Official Audio Streaming Partner. As part of the agreement, the Swedish company also becomes the Title Partner to the stadium, which from today bears a new mural on its grandstand façade featuring men’s and women’s players Pedri, María León, Ansu Fati, Alexia Putellas, Aubameyang and Aitana Bonmati, and the name of the Spotify Camp Nou in the centre and sides.

A delegation from Spotify led by Marc Hazan, VP Freemium Partnerships and Business Development, will be visiting the grounds today, where the audio streaming platform’s brand will appear throughout the stadium in addition to the stadium façade.

As the Main Partner, Spotify will also be appearing from this 2022/23 season and for four years after on the front of the men’s and women’s football shirts, and also on the front of both teams’ training kits for the next three years.

Through this partnership, the club and Spotify are looking to bring together two worlds that arouse special passions among their fans, namely music and sport, with an eye to creating new experiences that will revolutionise the fan experience and offer a single platform on which to connect players and artists with followers around the world.

A strategic collaboration

The deal between Barça and Spotify is the first of this kind for the club and in addition to shirt sponsorship, also includes a long-term agreement concerning the Title Rights to the stadium, which comes into effect today. It will continue through the  ambitious plan to restructure the entire Spotify Camp Nou as part of the Espai Barça project, whereby FC Barcelona will be converting its facilities and environs into a brand new world class entertainment experience that will be open to the whole city of Barcelona.

As well as the façade, Spotify will also be present inside the stadium on the terrace seats, on the home and away benches, and also via various pitch level assets. When the Spotify Camp Nou has been completely remodelled, Spotify will enjoy new advertising supports and will be a prominent part of a ground that will play such a huge role in the club’s future.

Spotify’s name will also be appearing on a series of advertising assets], such as the advertising panels used in the pressroom and mixed zone, and in other institutional activities at the Spotify Camp Nou and Estadi Johan Cruyff.

The deal with Spotify also includes association with the Barça Academy, which is such a cornerstone for promoting talent and the club’s distinctive way of playing. The Spotify brand will appear on the front of the shirts of the club’s Pro Academies, where some of the finest young international players are training.

In the digital realm, Spotify will also have a key presence in audiovisual contents created around the teams’ training sessions, which will be published and promoted on the club’s social networks.