Immersive 'Barça The Exhibition’ travels to Dubai

Barça, The Exhibition - Feel Our Passion is off to Dubai, where FC Barcelona fans will be able to enjoy a unique journey through Barça history between 1 December 2021 and 2 February 2022 at Dubai Festival City Mall. The exhibition combines a series of interactive experiences with the use of the most advanced immersive technology, whereby visitors get to enjoy a 100% Barça experience, and learn exactly why it is considered to be 'More than a Club'. They even get to be inside a virtual Camp Nou and feel the match day excitement in the stadium.

The exhibition, which had its world premiere last July, is now arriving in Dubai thanks to the MBC Group, the leading media group in the Middle East and North Africa. Dubai, famous for its transformation over the years to become a world leading tourist destination, will be the next stage for this travelling exhibition, which is scheduled to visit different countries around the world in the coming months.

Nine rooms to enjoy a unique experience

Barça, The Exhibition, produced by FC Barcelona in collaboration with the entertainment and events company Proactiv, is an experience designed using the most advanced technologies to attract ‘culers’ and football fans in general to learn more about the club’s history and values. In nine different rooms, visitors will listen to an audio-guide presented as an elderly man telling his grandchild about the team’s greatest achievements, and even going together to see a game at the Camp Nou, all thanks to a 360º space that creates the illusion of being inside the stadium. 

Visitors also get to enjoy interactive games in the Play Barça zone and explore the Making History section, a hall of fame where they can admire trophies, the Ballon d’Or, and other articles used and signed by Barça legends.

La Masia, the place where the club teaches its playing style and values, and a global benchmark, also gets a space inside the exhibition. It uses a special technology to get visitors to feel part of the club’s history, while there are other areas that present the style of play that distinguishes Barça all around the world. 

Finally, there is a futuristic zone that showcases the club’s work in the field of R+D, including the Barça Innovation Hub (BIHUB), the sports knowledge platform and innovation laboratory designed to improve athlete performance and create products and services that can benefit not just the club but also society in general. And not forgetting an official Barça store, where visitors can purchase a wide range of Barça merchandising and retail products, as well as exclusive collections.