FC Barcelona and SK Lubricants renew partnership for next three seasons

FC Barcelona and SK Lubricants have announced today that they are renewing their partnership agreement. The leading Korean lubricant company will remain a Regional Partner of the Club for a further three seasons, until 30 June 2024, with exclusivity as the official engine oil partner and official Lubricant in certain markets.

The original deal with SK Lubricants, the Club’s first Korean partner, was inked in 2018, covering South Korea, China, Vietnam, Thailand and Russia, later expanding into Armenia, Azerbaijan, Kazakhstan, Kyrgyzstan, Moldova, Turkmenistan, Tajikistan, Uzbekistan, Ukraine, Belarus, Georgia, Estonia, Latvia and Lithuania. FC Barcelona has a fanbase of 88 million in the territories covered by the partnership.

The extension of the partnership agreement between Barça and SK Lubricants has been made possible thanks to the close relationship forged and managed by the Club’s Asia Pacific regional headquarters in Hong Kong over the past three years. The strong alliance between the two brands is rooted in a shared drive for high performance and excellence, which has helped consolidate SK ZIC’s position as the number one engine oil brand in Korea and drive growth in other strategic markets, including China, Russia and Southeast Asia.

SK Lubricants will continue to develop FC Barcelona-themed co-branded products and will collaborate on a series of digital content focusing on high performance., The content will be distributed in local languages on Facebook, Weibo and WeChat, reflecting the Club’s commitment to locally relevant content and SK Lubricant’s desire to leverage FC Barcelona’s leading social followership.

Statement by Juli Guiu, Vice president, Marketing Area at FC Barcelona

“We are proud to announce the renewal of the agreement between FC Barcelona and SK Lubricants today, as it not only underscores the success of this partnership over the past three seasons, but also reaffirms SK Lubricants’ firm commitment to Barça as the Club enters a new era.”

Statement by Jaeyoung Jin, the Head of Global Biz. Division of SK Lubricants

“We are pleased to be extending our relationship with FC Barcelona, one of the best football clubs in the world. We have firm belief that this partnership will benefit SK ZIC brand strategy and activities in future. Through this partnership, we plan to promote SK ZIC brand globally with FC Barcelona brand and we expect to see improvements in brand awareness and favourability, especially in the countries under contract.”  

About SK Lubricants 

SK Lubricants is the first Korean company to have introduced a brand concept of lubricants in 1995 and has since launched SK ZIC. SK ZIC has been ranked No.1 for the past 23 years in Korean Brand Power Index and was selected as a “National Brand” given by Russian Chamber of Commerce and National Brand Selection Committee.