Barça teams up with iQIYI sports to create digital membership for fans in China

FC Barcelona has expanded its existing strategic collaboration with iQIYI Sports to develop a new premium membership program, which will offer Barça fans in China exclusive privileges and will enable fans to watch all LaLiga games in the 2021/22 season. Barça is the first LaLiga club to develop a membership program with the leading Chinese media broadcasting platform, who at present hold the rights to LaLiga until 2029.

To meet the needs of fans in China, FC Barcelona teamed up with iQIYI Sports to officially launch its “iBarça Membership”, which will be valid for the duration of the 2021/22 season. In addition to game viewing rights with multilingual commentary, subscribers will enjoy exclusive video content courtesy of Barça TV+, available for the first time in Mandarin, giving fans in China access to hours of exclusive Club content. Other privileges include one free ticket and additional half price tickets to the Barça Experience in Haikou, 10% off merchandise using the Haikou Barça Experience WeChat mini-program and discounted La Liga tickets at the Camp Nou. Every new member will also receive FC Barcelona merchandise as a welcome gift.

FC Barcelona first entered a strategic collaboration with iQIYI Sports in September 2020 to create the first FC Barcelona Official Channel in China. A year later, the project is one of the many examples of how the Club is constantly expanding its digital footprint in China to grow ever closer to its millions of fans in the region. FC Barcelona recently celebrated its debut on China’s leading lifestyle platform, Xiaohongshu to offer lifestyle driven content focusing on Barcelona's rich culture as well as launching a series of frames and stickers on Meitu XiuXiu, which were downloaded over 8 million times within the first week. These latest initiatives seek to strengthen the Club’s relationship with female Culers and reach a new generation of Gen Z fans in China.