Dídac Lee tells Soccerex about the Barça TV+ project

Dídac Lee, the board member responsible for the FC Barcelona Digital Area, has taken part in a panel on The rise of the OTT held as part of the current edition of Soccerex Connected, where he spoke about the recent launch of the Barça TV+ digital streaming platform on June 3, which offers more than 3,000 videos and 1,000 hours of 100% Barça content. 

Between September 21 and 25, Soccerex Connected is gathering a number of representatives and specialists from the world of football such as FIFA President Gianni Infantino, and different LaLiga clubs like Ramón Rodríguez ‘Monchi’, sporting director at Sevilla. 

For his part, Dídac spoke today about the club’s commitment to Barça TV+, a key element of the new ecosystem of digital products and services that FC Barcelona is implementing in the framework of its new digital strategy, based on a new way of engaging with its fans around the world in order to adapt to the new consumer habits of global audiences. 

He also addressed the three core areas of this strategy, namely attracting new audiences, entertainment and data, together with the creation of this new digital ecosystem. In this area, Lee stressed the importance of continuing to work to maintain FC Barcelona’s leadership on social media, where it has more than 360 million followers. And, at the same time, the club is setting up its own platforms that, without intermediaries, mean it can connect directly with fans and get to know their tastes better, in order to be able to offer them products and services that truly answer their needs and satisfy their preferences. 

The board member also highlighted the importance in this digital strategy of Barça Studios, the company that now centralises the creation, production and marketing of the club’s audiovisual content and which will feed FC Barcelona’s different digital products, including the Barça TV+ service itself. 

Digital Strategy and Projects

With the launch of Barça TV+ last June, together with the CULERS Premium Membership loyalty program, FC Barcelona has made good progress in implementing its digital strategy, which also included the mid-May launch of an online version of the Barça Store Camp Nou. The strategy implies changes to the way the club is financed, whereby over the coming years the digital business is expected to become one of its main sources of ordinary revenue, helping the club to remain a benchmark both on and off the field.