FC Barcelona extends its official e-commerce platform for sale of products from Barça Store at Camp Nou to the whole of Europe

FC Barcelona has taken a new step forward in its commercial and digital strategy by launching its own e-commerce platform in the rest of Europe. After the launch of the service in Spain on May 7, the club is now ‘opening’ its ecommerce at the Barça Store at the Camp Nou to around thirty other countries. This expands the market of Barça fans who will now be able to purchase a wide range of Barça branded products, together with a series of exclusive collections that were previously only available at points of sale directly managed by the club.

After the excellent reception among local members, the platform will be available from today in France, Germany, Italy, United Kingdom, Portugal, Austria, Belgium, Greece and the Netherlands, as well as in the Scandinavian countries, among others. The delivery times for all of these countries is from 3 to 5 working days. Using the link store.fcbarcelona.com Barça fans in Europe will have the opportunity to feel closer to the club, for as well as the official kits used by the football and professional sports teams, they will also be able to buy accessories, limited editions and complements, including the 100% exclusive Barça collections, with items for children and women too, such as the 'Cruyff Collection', which pays homage to Johan Cruyff, and the ‘Classic’ range featuring some of the most emblematic kits in FC Barcelona history.

Barça fans who so wish will also be able to personalise their shirts with exclusive elements, such as lettering in Barça’s very own font, FC Barcelona Play, as used in all professional sports and on the first team shirts for friendly matches, the Copa del Rey and Champions League, as well as a replica of the Champions League shirt or the shirt with the 2018-2019 league champions badge, which are only available from points of sale managed by the club.

In the first two weeks of operation in Spain, the most requested products have precisely been those in the exclusive collections, together with the children’s home kit and the UEFA Champions League shirt, all with official emblems.

Clear commitment to expanding retail

The new online sales channel is one of the key elements of Barça’s new integrated ecosystem of digital products and services, launched as part of the club’s commitment to a paradigm shift in its digital strategy. This new strategy is adopting a Fan-Centric approach, the idea being to take the club even closer to all of its fans around the world, noting that of the 350 million followers that Barça currently has on social media, only 4 million a year get the chance to visit the Camp Nou, the Barça Experience, the Museum and the Barça Stores, while the vast majority will never visit the city of Barcelona at all.

In 2018, the Club recovered the use of its merchandising and retail rights, until then in the hands of FCB-Merchandising, a company 100% owned by Nike. Since then, FC Barcelona has taken on the direct management and operation of the business, creating the company Barça Licensing & Merchandising (BLM) with the aim of being able to directly control the more than 7,000 internationally licensed official products to thereby consolidate its global expansion.