Assistència Sanitària becomes main partner of Barça’s professional sports teams

FC Barcelona has extended its partnership deal with Assistència Sanitària, to date the club’s official medical partner, whereby the medical insurance company will become the main sponsor of Barça’s professional sports teams until 30 June 2024.

The new agreement has come about as a result of the increasingly more consolidated relationship between the two parties, who have been working together for 15 years to offer each other services and sponsorship. As part of the deal, Assistència Sanitària is the club’s supplier of medical insurance and is present on the club premises. FC Barcelona uses the company’s healthcare centres as well as Hospital de Barcelona when medical needs arise, especially for performing complex medical examinations.

The two parties are mutually collaborating as part of the “United by Excellence” concept, which highlights the way they both work in their respective fields, healthcare and sport, and where they are both major benchmarks.

FC Barcelona and Assistència Sanitària have opted to take their relationship one step further and are tightening the bond between them in the form of a new agreement that will also consolidate the club’s multi-sport vocation. The club’s professional sports teams (basketball, handball, futsal and rink hockey) will be bearing the company’s logo on their shirts for the next five seasons, while the teams’ official names will go back to being purely ‘Barça’.

The new agreement also offers Assistència Sanitària association and image rights, advertising and promotional rights, hospitality rights, and others, both with regard to the professional teams at the Palau Blaugrana and also football and the Camp Nou premises.

An official presentation of the agreement is scheduled to be held in the coming weeks, at which the full details of the deal will be shared. 

Statement by Josep Maria Bartomeu, president of FC Barcelona

“Our association with Assistència Sanitària will help us to keep growing and consolidating our position as a multi-sports club. We are especially excited to be sharing this journey with a leading name in our country, renowned for its excellence. We celebrate this new landmark for the club’s professional sports”.

Statement by Dr. Ignacio Orce, president of Assistència Sanitària

“The extension of the agreement with FC Barcelona to become the main partner of all of its professional sections fills us with pride and further strengthens the trusting ties and shared values between the two parties. As a leading company in Catalonia, with almost 5,000 doctors and a clear vocation to offer a service that improves and preserves people’s health through healthy habits, linking up with the leading sports club in Catalonia is a magnificent opportunity to boost the visibility of our work and our professional vocation”.